about us examples small business appearal

Link them to your blog so they can learn more about topics related to your business.

Ask them to sign up for your email list so they can keep in touch.

Tell them to follow you on social media so they can keep tabs on your brand.

Send them to your product or services page so they can start shopping.

So don’t forget to keep the momentum going by encouraging them to act: In sharing your business story, you’re connecting with visitors and pushing them towards becoming a customer. Remember that your small business about us page is a sales tool as well. If timely delivery is a key requirement in your decision, chances are this provider will be your top pick.

All three providers introduce their team and display interesting media, but one provider also calls out several customer testimonials and awards touting its ability to deliver on time. To learn more about each company, you pull up their about us pages. You’ve identified three potential providers that offer similar products and services. Customer testimonials, awards, and press mentions are all great pieces of content to add, so visitors gain a more holistic view of your brand.įor example, assume you’re currently looking for a new supplier. Keep the page engaging with relevant photos, moving images, and the like.Įven though it’s your about page, it’s a good idea to include commentary and accolades from other people and entities. Visually speaking, lots of text-however well written-tends to make people skim instead of read.

Not only does adding media help visitors better connect with your company, but it also aids in breaking up the page. Make your page more dynamic by adding images and videos of your team, company events, community activities-media that represents the essence of your business and team members. Your small business about us page doesn’t have to be just text. Find a balance that best represents your business and reflects the kind of clients you want to attract. There are, of course, exceptions-for example, if your clients are large corporations, you may choose to maintain a more traditional tone. In most cases, if a customer wanted to work with a corporate, buttoned-up team, they would have simply chosen a large conglomerate. Knowing who these people are can help warm customers to the idea of engaging with your business.ĭon’t be afraid to show a little personality. At large organizations, customers may end up collaborating with a host of different professionals however, small businesses typically only have a few folks available. The smaller the company, the more customers will care about who they’ll be working with, especially with service-based companies. If you go to Discover’s about page, you’ll see the company claims it offers 100% U.S.-based customer service-a clear value proposition that differentiates it from other credit card companies. When customers look at your business among multiple competitors, what sets you apart? For example, the credit card industry is dominated by several well-known brands that offer similar products: Visa, MasterCard, American Express, and Discover. Your value proposition could be one-of-a-kind products, unique services or experiences, amazing customer support, a purpose-driven business model, and so on. It helps customers understand why they should choose you over competitors. Unique Value PropositionĪ value proposition is a statement or promise of value you provide to your customers. Hence, why sharing the story of your business is essential to connecting with potential customers who don’t know how you can help them-yet.īut what exactly should you include in your small business about us page? While aspects such as industry and type of business may influence the content, every about us page can benefit by addressing the below aspects.ĥ Key Elements for a Winning Small Business About Us. Unlike names such as Clorox and Samsung, which have global recognition, your business name probably doesn’t ring any bells. A small business about us page is especially important because customers are often unaware of your brand. Your website is the hub of your online presence -even if you use other digital channels, they’ll be linked back to your website.Įvery page on your website plays an important role in the customer journey, but the about us page often gets overlooked. Whether you’re a budding entrepreneur or a longtime small business owner, you should know how important a website is for marketing your business.

About us examples small business appearal